About Rick Lacroix
Rick Lacroix - Principal
Prior to forming LCX Strategies, Rick served as chief communications officer at a number of public and private companies. He was most recently VP of corporate communications at Toptal, a leading freelance services platform. Reporting to the CEO of this hypergrowth company, he redesigned the communications function to scale with the business, created and launched a new function responsible for managing public reviews, and orchestrated global public relations, social media, executive communications and industry analyst relations activities.
He was previously VP/head of global communications at Cognizant (Nasdaq: CTSH). As a member of the Fortune 200 company’s Executive Leadership Team, he was responsible for creating and leading the communications strategy at the growing, $17 billion business and IT services leader with 280,000+ employees worldwide and practices in multiple industries and markets.
Prior to Cognizant, he was VP/head of global communications at Progress Software (Nasdaq: PRGS), where he created and executed a successful global communications strategy that elevated brand awareness as part of a strategic rebranding and repositioning of the company into new high-growth application development and data integration markets.
Earlier, Rick spent 18 years in various PR leadership roles at EMC Corp., a Fortune 500 technology company which later merged with Dell. He was most recently head of global media relations at VCE – a pioneering joint venture created by VMware, Cisco, EMC and Intel focused on cloud and converged infrastructure. He previously led EMC’s PR teams for the company’s flagship storage products and the four largest EMC divisions with $14 billion in combined revenue.
Rick has received numerous industry accolades. He is a four-time recipient of Magellan Awards from the League of American Communications Professionals for various PR campaigns. He has also received two prestigious Gold Bell Ringer awards by The Publicity Club of New England; and has been recognized by the Bulldog Media Awards for Excellence in Media and PR.