Strategic Public Relations & Communications
LCX Strategies
Welcome to LCX Strategies, where your business vision meets our communications expertise.
Media/Influencer Relations
Proactive and reactive management of media interactions to raise brand visibility or stay out of coverage when appropriate
Launches
Collaborate with business leadership to craft and deliver compelling brand messages and narratives that are targeted to specific audiences
Corporate Communications
Management of announcement strategies and execution that generate awareness and promote business/brand developments and milestones
Crisis/Rep. Management
Crisis management and communications strategy execution that protects brand reputations.
Content Creation
Leverage existing content or create new content on earned and owned media that highlights intellectual capital and positions brands.
Social Media
Creating content across media channels establishes thought leadership, increases engagement and drives revenue growth.
At LCX Strategies we distill business aspirations into actionable communication blueprints and execution plans. Blueprints that not only unite your teams but also enhance your brand's stature and foster deep connections with customers, collaborators, and the media. In today’s dynamic business landscape, maintaining a flexible yet focused PR strategy isn't just a tool - it's the secret ingredient to clinching a lasting competitive edge.
Principal
Rick Lacroix is the principal at LCX Strategies, a company he founded in 2022 after spending nearly 30 years crafting bespoke communication strategies for Fortune 500 companies, mid-sized companies, and hyper-growth startups. As a former senior executive, he understands the unmatched power of sharp, engaging messaging bolstered by a well-executed tactical plan.
Rick and LCX Strategies is your solution for tackling PR and communication obstacles with unparalleled efficiency, regardless of your industry or size. Traditional PR agencies may weigh you down with inflated costs; I offer a more agile, budget-friendly approach.
Whether your next step is to tap into new markets, pioneer groundbreaking products, manage a crisis, or evolve your company ethos, a finely-tuned communication strategy can supercharge your efforts, yielding tangible outcomes.
